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7. Target Lookalike Audiences on Facebook Among the best ways to increase online sales is to use the data you have about your existing clients to find individuals simply like them. Facebook enables you to do this through the targeting of lookalike audiences. Lookalike audiences in Facebook are essentially users on Facebook who share attributes and habits to customers in your database.

You can also utilize tracking pixels and information from app installations to assist you develop lookalike audiences. This is an exceptional way to make the information on your existing consumers work for you, as it successfully allows you to greatly expand your reach with minimal effort and use highly targeted advertisements to entice Facebook users who are very similar to your existing consumers.

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8. Reduce Friction in the Checkout Process According to Business Expert, roughly $4 TRILLION worth of online product was deserted in insufficient shopping carts last year alone, of which 63% was potentially recoverable. This is a truly jaw-dropping fact, and one that reveals how crucial it is to nail your checkout procedure.

Simply as you need to make it as simple as possible for visitors to utilize and navigate your website, you should make it even easier for them to really buy what you're offering. Eliminate any unneeded actions in your checkout process that might discourage a possibility from transforming. Avoid  Check it Out  in kinds.

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Here are some more suggestions on battling shopping cart desertion. 9. Provide as Lots Of Payment Options as Possible Okay, so your service takes charge card. What about Google Wallet payments? Or Apple, Pay? What about Stripe? We, Pay? Consumers have more option than ever before in terms of how they really spend for items and services, and not everybody chooses to utilize American Express.

Sure, it can be a hassle to optimize your site (and checkout process, as we went over above) to include all these options, but doing so is a terrific way to increase online sales, especially if your site has strong mobile traffic. 10. Purchase Quality Product Images There's compelling proof that well-presented food actually tastes better than sloppily plated dishes.